Sunday Reader Survey

What do you think of your weekly Sunday read? We’re keen to hear your views on the magazine – what you rate and what you think could be changed or improved.

This survey will only take you 10 minutes at most and, as bribery, everyone who completes it will go in the draw to win the luxury weekend away at Hapuku Lodge and Tree Houses in Kaikoura.
Please complete before April 4, 2010

1. How did you obtain this copy of Sunday magazine?

I’m a subscriber to Sunday Star-Times (SST)
Someone else in my household is a subscriber to SST
I bought SST in a shop
Someone else in my household bought SST in a shop
I picked it up at a café/restaurant
Other

Other, please state

2. How long have you been reading Sunday?

Six months
One to two years
Three to four years
Five or more years

4. How do you read Sunday, compared to a year ago?

I read Sunday more regularly
The same
Less regularly

5. If you read Sunday less regularly than a year ago, why?

I now read SST Escape instead
I now read Your Weekend instead
I now read Canvas instead
Other

Other, please state

6. Would you say you describe yourself as more of a:

SST reader
Sunday reader

7. Would you say you describe yourself as more of a:

Newspaper reader
Magazine reader

8. How long do you spend reading Sunday every week?

Less than one hour
Two to three hours
Three to four hours
Four hours plus

9. Which best describes the way you read Sunday?

I read it first, before other sections of SST
I read it after I’ve read SST
I put it aside to read later that same day
Other

10. Which of these statements would best describe your current relationship with Sunday?

In love. 100% happy
A little disappointed, but not looking around for a new relationship
Disappointed. Looking around and flirting
Separated but open to reconciliation.
Hoping to reunite
Separated. Dating other magazines
Divorced. But still open to seeing it now and again
Gone. Irreconcilable differences with Sunday

11. In the past 12 months, how has your relationship with Sunday changed, if at all?

Improved a lot
Improved a little
Unchanged
Deteriorated a little
Deteriorated a lot

12. Why do you feel your relationship has improved in the past 12 months? OR Why do you feel your relationship has deteriorated in the past 12 months?

13. What would you like from Sunday in order to feel happier with your relationship?

14. What do you particularly like about Sunday?

15. What do you dislike about Sunday?

16. Please tell us how you feel about specific aspects or sections of Sunday:?

Letters to the editor
Love
Like
Ok
Dislike
Never read

The Front - Whatever Happened To
Love
Like
Ok
Dislike
Never read

The Front – Going Up/Going Down
Love
Like
Ok
Dislike
Never read

The Front - Lookalikes
Love
Like
Ok
Dislike
Never read

The Front – Cyberstalker
Love
Like
Ok
Dislike
Never read

What I Do
Love
Like
Ok
Dislike
Never read

Home
Love
Like
Ok
Dislike
Never read

Fashion
Love
Like
Ok
Dislike
Never read

Beauty
Love
Like
Ok
Dislike
Never read

Feast: Ray McVinnie
Love
Like
Ok
Dislike
Never read

Mrs Salisbury
Love
Like
Ok
Dislike
Never read

Self-sufficiently Lynda
Love
Like
Ok
Dislike
Never read

Photo Album
Love
Like
Ok
Dislike
Never read

Steve Braunias
Love
Like
Ok
Dislike
Never read

Things Your Granny Should Have Told You
Love
Like
Ok
Dislike
Never read

Cover story
Love
Like
Ok
Dislike
Never read

Feature articles
Love
Like
Ok
Dislike
Never read

17. Which words best describe Sunday for you?
Too female
Superficial
Too young
Too old
Thought-provoking
Surprising
Intelligent
Witty
Boring
Pretentious
Reflective of New Zealanders and our lifestyle
Consistent
Warm and friendly
My Sunday treat
Entertaining
Trendy/fashionable
Inconsistent
Open-minded and liberal
Interesting
Other (please add)

Other, please state

18. Do you have any further comments or suggestions for Sunday’s editorial team?

19. Are you?
Male
Female

20. Age:
15-29
30-39
40-59
60+

21. Household income per year:
Under $60k
$60-99k
$100-149k
$150k+

22. What group best describes you?
Young single/group flatting/young couple, no kids
Family with kids at home
Older couple or older single with no kids at home or with boarders

23. What region are you from?
Taupo north (but not Auckland)
Auckland
Lower North Island (Taupo south)
South Island

Please fill in your details below to go in the draw to WIN a luxury tree house escape.

Name

Address

Phone number (daytime)

Email address

TERMS AND CONDITIONS: The prize offer is available to all New Zealand participants of the Sunday 2010 reader survey. Surveys may be returned by post or completed online and must be received by April 4, 2010. It’s the responsibility of the winner to cover all travel arrangements to and from Hapuku Lodge. Accommodation at Hapuku Lodge is subject to availability. The prize must be taken by October 31, 2010 and is non-transferable and not redeemable for cash. All meals, drinks, incidental charges and expenses other than those detailed are excluded from this offer. Any personal information provided by you is collected solely for the purpose of awarding the prizes as outlined to the winners. Fairfax Media will store your personal information securely and separately from the survey information provided by you, and will not use your personal information for other purposes.